While I know this is a mom blog, all about parenting and family, kids and pets, I also know that some of the information I’ve learned over the years about website rank and popularity could be beneficial for many other webmasters, bloggers, and mothers (with mom blogs or websites).
I’ve spent much of the last decade+, creating and working on one website or another at any given time, and usually several websites at any one time. We are creative creatures here, and often try new ventures and launch new ideas, using our website as the primary tool, and the world wide web as our audience.
So it’s no surprise then, that I’ve learned quite a bit about what works, when it comes to marketing online, whether you are actually selling with a business related website, or simply trying to get your website or blog noticed and visited.
Here’s a quick overview of aspects I’ve found important when it comes to your goal of website visits, popularity, and rank:
- Visual Appeal: Try to view your own website from that of a visitor, never having been there. Is it too busy, or confusing? We’ve all been to websites where you literally cannot read the words over the paisley print, and though, “what were they thinking?” So, check yours out too. Make sure it’s appealing and easy to navigate. Will visitors be able to find your navigation menus easily?
- Search Engine Optimization: This means your website is search engine friendly and optimized to be returned in related searches. To achieve this, you will want to make sure you have all of your meta tags created and in line with your content. Meta tags are embedded within your website, created to communicate to robots including search engines, letting them know what your website is all about and how to display it in results.
- Keywords: Along with search engine optimization (SEO), and meta tags, is keywords. Keywords are just that – words that most accurately describe your website; words that when searched, would hopefully return your website in results at some point. Not only do you want a specific meta tag for your keywords, but you want to make sure the content is in line with the keywords, which confirms to the search engine that your tag is accurate, and the keywords valid.
- Quality Content: Search engines (and visitors) want quality content. The more content and information you have, the better. Make sure you are offering your visitors a lot of quality content. While you may be advertising and promoting, make sure you try to maintain a balance, and keep your website quality high.
- Links: Search engines help to determine your value by looking to see how many other valuable sites agree that you’re valuable. In other words, quality better ranking websites that link out to yours, must mean those find value in your website. A good thing, for a search engine to find. And it’s a lot better to be linked on a similar website, with similar content.
- Submissions: Like links, submissions get your website listed and out there. The main difference, is that I’m referring to search engines and directories, when I say submissions. Again, stay on the look out for quality directories to submit to.
- Updating: Search engines know when changes are made, and it indicates your website is staying active and updated. This certainly does not mean you need to update daily, or even weekly – but you also don’t want any robot to think you’ve abandoned ship either.
- Social Media: Sites like Facebook and Twitter (in addition to many more) are great tools for spreading the word and networking. These social sites allow you to connect with like minded individuals, as well as potential customers and readers. Maintain a balance here as well, and social media should take you a long way. And gaining popularity in recent years, is the use of YouTube in conjunction with websites. Many webmasters, business owners, and companies, are now also producing video content to use in conjunction with website and written content, which can be a powerful tool indeed.
- Momentum: Just as with any business, do not lose your momentum. If you are beginning to make progress, seeing visits, numbers, and rank go up – don’t lose momentum, because just as with a car gaining speed up the hill – should you slow your roll…you could easily stop your forward motion, and even roll backward a bit, should you take your foot off the pedal for too long. I’ve been there and done that over the years. So, just stay persistent and consistent.
Granted, this is just a quick overview, of what I’ve learned and found to be helpful over the years, but to me, they are the most important ingredients. And many webmasters, bloggers, and marketers, new to the web or at least to the mastering of a website, may find this little list helpful if just starting out or fairly new. Many of these things can be achieved faster with money backing your project, but it is very possible to achieve higher rank, more visits, and more popularity, on a small to nil budget as well. I’ve made my way through this list with and without advertising funds over the years.
1 Comment »